If you are looking to improve the branding for your hedge fund or setup a new hedge fund I would strongly recommend using Design99.com for the work. Here is how it works.

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You go to Design99.com and start a new contest for $300, you get dozens if not hundreds of logo proposals from designers all over the world. You provide them feedback as they compete with each other for the $300 payment. If you like one of the logos enough after a week you choose them as the winner and that one designer gets paid $300. It is a very inexpensive way to review dozens of ideas and then pay only for what you like.

I am not an affiliate of Design99, I do not get paid in any way for writing this post. I simply have found this such a valuable resource that I believe this will help many hedge fund managers improve their marketing and branding efforts. Hope this helps.