At our Chicago networking event last month a fund manager brought up my recommendation of reading Jeffrey Gitomer books. We were discussing how making sales is tough right now, nobody wants to spend time discussing expenditures.  The individual was looking for a new technique that would allow him to do well despite the poor economy. I think in tough times the principles of sales gurus like Jeffrey Gitomer are more true than ever.

Tags: Kick Your Own Ass, kicking your own ass in sales, sales advice, marketing and sales tips for investment marketers, third party marketing capital raising tips and strategies

If you are looking to improve the branding for your hedge fund or setup a new hedge fund I would strongly recommend using Design99.com for the work. Here is how it works.

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You go to Design99.com and start a new contest for $300, you get dozens if not hundreds of logo proposals from designers all over the world. You provide them feedback as they compete with each other for the $300 payment. If you like one of the logos enough after a week you choose them as the winner and that one designer gets paid $300. It is a very inexpensive way to review dozens of ideas and then pay only for what you like.

I am not an affiliate of Design99, I do not get paid in any way for writing this post. I simply have found this such a valuable resource that I believe this will help many hedge fund managers improve their marketing and branding efforts. Hope this helps.