10 SepInvestor Pipeline Development


I was making my way through some marketing training materials last night from Mr. Frank Kern and came across a marketing process which may seem somewhat like common sense, but helps to think about to ensure that you are presenting a complete marketing message to your potential fund investors.  Within the marketing training program Kern suggests you follow this process while moving your prospects through different phases of engaging your firm:

  1. Interest and Desire:  Provide a white paper, speech, update your perspective of the markets which catches the attention of your potential investor
  2. Trust:  Develop a relationship with the potential investor, build trust by providing client quotes, industry recommendations, and comparison analytics between your fund and others.
  3. Proof:  Show proof that your fund has a high degree team, detailed consistent investment processes in place, and an advantage of some type which can be tangibly displayed or confirmed.
  4. Sample: Allow the investor to start with a small minimum investment, provide examples of what other investors like them have done in the past, or present case studies on three different types of typical investors that you serve so they can imagine then being in that position.

The descriptions next to each bold word above is less important than the process itself. If you can grab the attention of the investor, build a relationship with them, provide proof of your abilities and performance, and then combine that with a sample you will be several steps ahead of much of your competition.

Tags: Hedge Fund Investor Sources, new Hedge fund investors, investor pipeline development, investor relationship management, developing a pipeline of investors, hedge fund, hedge funds, CTA Fund Marketing, CTA Investors, CTA Fund investors, futures fund investors, marketing a CTA Fund

08 SepCapital Raising Methods and Focus


Hello, This is Richard Wilson, below is a paragraph excerpt from a book I am writing on hedge funds, which will be published through Wiley in 2010.  It shares some advice on targeting different types of investors.  While other consultants in the industry charge $250-$400/hr to provide this advice to hedge fund managers I give it away here on my blog for free and soon in my book because my business is based on being a source of genuine education and valuable resources instead of just press releases and news re-runs.

The method by which Tassini Capital Management was raising capital was not effective. In addition to not using an Investor Relationship Management System the team had somewhat randomly been approaching many different types of investors from large European banks to small seed capital providers. The third party marketing firm consulted Chris and Brian Tassini and found that they were both un-willing to part with equity ownership in the management company of the fund in exchange for capital. They also reviewed past notes and confirmed that all efforts to work through institutional investment consultants had been stalled due to sub $100M AUM levels.


The result was a much more focused method of systematically approaching a mix of investors which included 10% institutional investment consultants, 50% wealth management firms, 20% multi-family offices, and 20% high net worth individuals. While institutional investment consultants were not going to invest any time soon they were kept in the mix so that the team could continue to receive valuable institutionalization feedback from the consultants.

Tags: Hedge Fund, Hedge Funds, Alternative Investment Marketing, CTA Marketing, Capital raising methods, hedge fund investors, types of hedge fund investors, how to raise capital from investors or hedge funds

02 SepCertified Hedge Fund Professional (CHP)


In 2007 the Hedge Fund Group started developing a professional training and certification program for professionals who work with hedge funds. This project began after realizing that all other programs were designed for risk or analyst professionals and none of these fit the learning objectives we had sought.

In 2008 we opened the doors to our hedge fund training and certification program for the first time, we had just under 100 participants. In 2009 so far we have had over 385 participants join the Certified Hedge Fund Professional (CHP) Program, and we expect to close down registration to new members as we reach the 400th new member this month.

Many hedge fund managers have heard about our program and even participated in it, but delivering a clear message about our objectives, structure and team to an industry of over 150,000 professionals can be a challenge. Below is a short summary of the CHP Designation, what participants learn, and how it is being improved:

Mission: The mission of the CHP Designation is to grow our globally recognized training and certification program into the trusted #1 source of educational for hedge fund professionals.

Structure: The CHP Program is split into two levels, much like an M.B.A. program. Level 1 of the CHP program lets you learn about hedge fund fundamentals and basics while Level 2 allows you to specialize within one area of their choice, including Portfolio Analytics, Marketing & Sales or Due Diligence.

Delivery: Participants complete the program by reading the required books, watching our premium video content available through HedgeFundPremium.com (free to CHP members), and using our CHP Study Guide. Participants may also contact our team for career advice, resume editing or networking advice.

Limitations: The CHP Program does not substitute for any licensing or legal registration requirements. The program is limited to an exclusive set of 200 professionals during each of the two sessions which are held each year.

We have spent over 2,000 hours working on this program, improving it, incorporating feedback and adding video content. If you have any feedback as a potential, current or past participant please email us directly at Team@HedgeFundCertification.com.

To learn more please see http://HedgeFundCertification.com

18 AugHedge Fund Premium Video

Video Overview of HedgeFundPremium.com

Below is a short video overview of Hedge Fund Premium.com, a membership program which provides hedge fund professionals with 14 exclusive tools found nowhere else. These tools prevent our members from losing money and time. These tools also help members raise capital and improve their careers.

These 14 tools provide capital raising advice videos, free to attend networking events, a hedge fund marketing best practices book, a career workbook, and a large collection of premium original video content. Membership costs just $1 the first month by using the coupon code 1F7 at this page of our website.

Learn more and join HedgeFundPremium.com

03 AugHedge Fund & CTA Fund Networking Events

We have scheduled 4 networking events for this fall and winter, these are events being put on by the Hedge Fund Group, and they are open to everyone who is a member of Hedge Fund Premium which opens for registration on August 10th, 2009.

At each networking event there will be 20-40 minutes of educational speeches on capital raising and hedge fund operations and then drinks and appetizers for a few hours worth of networking with local professionals. In the past we have had at least 100 participants at each of these events.

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Networking Events Schedule:

  • Chicago: 9.3.09
  • Boston: 10.29.09
  • New York: 11.2.09
  • Dallas: 12.3.09

For locations of each event please see the Networking Events area within Hedge Fund Premium.

Hedge Fund Premium is an exclusive version of the Hedge Fund Group providing valuable tools related to hedge funds. Our mission is to provide premium networking events, videos and resources within a constantly updated platform which allows us to provides consistent value to our members.m Registration for Hedge Fund Premium opens on August 10th, 2009. Learn more at www.HedgeFundPremium.com.

15 JulHedge Fund Training & Certification Program

Today on July 15th, 2009 at 2PM EST the CHA Designation opens for registration to an additional 200 professionals for the Fall 2009 Session.

Below are a number of testimonials direct from current and past participants within the CHA Designation Program. These quotes offer insight into why others in similar situations are registering for this program.

Testimonial #1: Andy R. | Hedge Fund Manager

“As a former Hedge Fund manager, looking to launch a new fund in the next year, I was intrigued by the prospect of increasing my knowledge and understanding of a variety of platforms, strategies, and new regulations that are likely to come through the CHA. I believe that this designation is a long overdue way to separate the wheat from the chaff in an industry that, while currently in a down cycle, will remain as an integral component for financial planning and asset allocation in the future.”

Testimonial #2: B.R. Aravind | Hedge Fund Associate

Transcript from Video Above: “To start with my objective was to work for a hedge fund manage a portfolio of my own a few years from now. While I was trying to learn the basics of the hedge fund industry I found the certification program ran by the Hedge Fund Group (HFG). This lead me to enroll into this hedge fund certification program they provided many helpful internship and career related articles. This gave me the right exposure on the industry and eventually got me an internship with the Hedge Fund Group. During this internship I was given many responsibilities on hedge funds, due diligence they use, risk management processes they use and holdings analysis work using SEC 13F Holdings filings. I am working with the Hedge Fund Group (HFG) to help provide a platform of working with hedge fund managers further throughout the rest of my career. Thank you”

Testimonial #3: Technical Analyst For Wachovia | Sumeer Kapila, Level 1 CHA, CFA Level 3 Candidate

“CHA designation is focused program. A program which details and provide inside information of hedge fund industry standards and strategies. The study guide provide you the rules of the game keeping you informed about the legal and regulatory perspective.
This program helps you to keep the integrity of the market by raising industry standards”.

Testimonial #4: Job Title: Hedge Fund Manager

Why are you earning the CHA Designation? “I have been tracking the develop of this designation for several months now and now that I’m running my own hedge fund I need more of a broad base of hedge fund industry knowledge. In the past as a trader I have learned a lot about investing and alternative asset types but I’m completing this course to learn more about the structure and direction of the industry.”

Testimonial #5 J.P.: Hedge Fund Manager (Partner)

“Among the critical reasons I joined a hedge fund are the minimization of bureaucracy, an innovation-friendly environment, and the community of intellectual and self-motivated individuals. To me, the Hedge Fund Group and now the CHA designation embody these principles and will come to represent a unique brand of individuals in the hedge fund space.”

Testimonial #6: Nick Asmus | Equities Trader

Transcripted Text: “The hedge fund industry is becoming more popular every day and more competitive as well. This is why I believe the hedge fund certification program is a good way to show potential employers that you are dedicated to the industry. In college I ran the financial management association, after that I worked as a financial analyst and now I have been an equity trader for three years. For me it makes sense to show how I serious I am about learning about hedge funds, the CHA provides a great intensity of focus on hedge funds showing you are interested in the industry and driven to succeed. Most importantly it shows that you really are driven and you know the knowledge, you have a good foundation of basic hedge fund principles and in Level 2 of the CHA you can get more in-depth and show where your expertise is based, I recommend this program to everyone”.

Testimonial #7: Marc Oliver

“I have over 20+ years in the financial market industry with 15 securities licenses as well as other designation which includes FINRA Arbitration/ Mediation Panelist. Additionally, I am or have been a member of various industry related regulatory groups. Most notably, I have been on the Regulatory/ Compliance side in the financial Market for the last 11 years, having even served as Head of Compliance, with an emphasis towards providing regulatory oversight for trade compliance (Listed/ NASDAQ/ Program Trading). My objective going forward is to focus on Hedge Fund Compliance oversight and though I am currently pursuing my Juris Doctorate I believe that the CHA designation would give the proper foundation as well professional accreditation coupled with my current investment advisory experience for such a career transition.”

Testimonial #8: Private Wealth Management Executive, CHA Level 1 Fall 2008

“The Hedge Fund Group stands at the forefront of our industry’s progressive growth, providing a designation which will prove invaluable and recognizable world-wide. With impeccable timing, the Chartered Head Fund Associate (CHA) designation is emerging into the best buyers’ market of our lifetimes. In this CFP and CFA jungle, mark yourself with the CHA and become a distinct industry leader. Treat yourself as an investment in an emerging market and enjoy reaping the rewards of your future. In the world of alternative investments, there’s no substitute for the CHA designation.”

Testimonial #9: Dominic Di Bernardo – Student

“I am taking this hedge fund certification program to expand my knowledge base of the hedge fund industry (There is little learned in school about this industry). I also believe that this designation will give me an edge over others trying to enter the industry. And lastly I believe that I will be able to gain valuable contacts through this programs website, other designation candidates, and anyone else that stands behind this designation”.

Testimonial #10 Chai Foong: Algorithmic Forex Market Trader

Transcript of video above: “I am a algorithmic trader for the forex markes. I have been searching for a training program related to the markets and hedge funds but I could not find any suitable until a firend told me about the Certified Hedge Fund Professional (CHP) Exam. This program helps me build credibility in the market place and adds to my relevant experience in the field. I believe the CHP is what is needed to step inside the hedge fund industry”.

Testimonial #11: Professional Placement Agent for Hedge Funds

“The Hedge Fund Group (HFG) has been fabulous. They answer every question quickly, accurately and professionally. It’s this stuff that, quite simply, builds credibility. For once I’m actually studying something

Testimonial #12: Derivative/Technical analyst for a leading broking firm

“The CHA program is of the best courses I could find in the market for someone who wants to enter the world of alternative investments. Not only is the course vigorous and up to date, but they also help you with access to industry recruiters for career advice and job opportunities. Another reason I registered was so that I could build my contacts in the investment world through the Hedge Fund Group. To me the value was in the complete package for a successful career in the field of alternative investments.”

Testimonial #13: Algorithmic Trader for a Private Capital Group

“I am an algorithmic trading software developer working for a capital
firm. I have been doing just-in-time learning all the time, in an
undisciplined fashion. I think the goal of achieving a CHA Designation
would enforce a formal approach to my education in this dynamic field.
Besides, in my readings, I am hitting areas and terms I did not know,
like – Tranches etc. CHA Designation would give me the confidence of a
firm background knowledge, in pursuing my career.”

Testimonial #14: Bob Beller Executive Vice President at a Financial Advisory Firm

“I’ve been involved in all aspects of the financial services industry over the past twenty-five years – legal and compliance, commodity pool owner and operator, hedge fund-of-funds principal and operator, domestic and international…you name it. If there’s anything I’ve learned over the years it’s that no business and no individual entrepreneur can sustain success over time without integrity and objective standards through which to measure core competence. Integrity comes from within. Objective standards are established by progressive thinkers. For me, the concept of CHA Designation is at the cutting edge of an industry that requires more uniform and measurable standards. That’s where I want to be for people I represent and that’s exactly what I want to pass along to people I mentor. Timing is everything.”

Testimonial #15: Jennifer Hrabik | Wealth Management Associate

“Early on in my finance career I recognized I am very interested in alternatives and knew that learning more about this area would give me a competitive edge. I researched programs and found the CHA Designation to be the best as it also provides networking and mentor opportunities. It excites me that the program is new and I can be one of the first in the industry to earn this designation. I also like the two level approach. Level one provides a thorough overview of the hedge fund industry while level two focuses on training for a specific role. For someone just a few years into their career, level two is really helpful in narrowing down what you want to “major” in.”

Testimonial #16 Soumen Gopal.: Hedge Fund Manager (Partner)

Transcript of Video Above: “There are three reasons why I joined this hedge fund certification program. The first reason is the focus, this program is focused very deeply on the hedge fund industry, performance and investment strategies and this is tailored to my needs. The other important point about this program is the speed of completion, many programs take much longer to complete. The last reason was the networking benefits, you can come out of this program and attend networking events and meet others in the indsutry and this is very helpful.”

Note: The H Media Group runs both this website and this hedge fund certification program. This article is being published to announce the opening of registration within this program for Fall 2009.

09 JulRaising Capital for New CTA Funds

Below is a video about how many emerging managers investment funds outperform the rest of the industry. The theory is that these smaller funds are more nimble, they can invest in smaller cap stocks, and they have a lot at stake and they work to protect the portfolio.